August 2015 – Mastering The Macaron

2015-08-Baking-Box-Macarons

To say the last few weeks have been chaotic is a complete understatement but we’re finally there and finally launched. In the middle of August 2015 our first ever boxes went out.

I’ll be writing about our experiences and what we learned from our launch, as well as responding to feedback and answering some questions in a separate post.

But for now I wanted to talk about what went in to our first ever boxes.

We decided to start our little business idea off with a theme that is a little bit technical, and something we hoped that not many of our bakers will have tried before. Our theme for the month was macarons.

UK-Monthly-Baking-BoxClassic Bake Box

This month our classic bake box was a real thorough masterclass in macaron making. The box included everything our bakers needed to make pretty much perfect macarons with rare, hard to find ingredients.

We also provided twice as many mixes to make sure every single baker had enough resources to get their technique spot on!

The box included:

  • Strawberries and cream macaron mix with a vanilla white chocolate  ‘cream’ ganache
  • Matcha green tea macaron mix with a spiced dark chocolate ganache
  • Lavender macaron mix with a vanilla lavender buttercream filling
  • Our technical booklet, ‘Mastering the Macaron’
  • Recipe cards with clear easy-to-follow-instructions for each baking mix
  • 3 fun presentation boxes to show off their bakes
  • Online access to an extra 21 downloadable recipe cards
  • A downloadable and printable template to create even sized and even shaped bakes

Monthly-Baking-Subscription-Box

UK-Baking-Box-Subscription copyMini Bake Box

Our mini bake box followed the same theme – making macarons. Our mini box included everything needed to master one macaron flavour.

The box included:

  • One surprise macaron mix and filling mix from
    • Strawberries and cream macaron mix with a vanilla white chocolate  ‘cream’ ganache
    • Matcha green tea macaron mix with a spiced dark chocolate ganache
    • Lavender macaron mix with a vanilla lavender buttercream filling
  • A matching recipe card with clear easy-to-follow-instructions
  • One fun presentation box to show off their bakes
  • Online access to an extra 21 downloadable recipe cards
  • Online access to the ‘Mastering the Macaron’ ebook
  • A downloadable and printable template to create even sized and even shaped bakes

2015-08-macaron-mini-box-copy


And the outcome…

So far, thankfully feedback has been extremely positive on the whole. Everyone who has provided feedback so far seems to have enjoyed their box,  learning new techniques and trying something they’ve never done before.

So it looks like we got this month right for the most part.

The challenge is to repeat it month after month after month!